In Quebec in 2026, a professional B2B website costs between $8K and $25K for most SMBs. A simpler brochure site runs around $3.5K to $12K; a custom project with advanced integrations climbs from $18K to $65K and beyond.
Wide ranges — and that's normal. Two quotes at $5K and $20K don't describe the same work. Here is what explains the gap, the costs that estimates leave out, and the question you should ask before the price question.
The Quebec market ranges in 2026
| Project type | Range | Who it's for |
|---|---|---|
| DIY site (Wix, Squarespace) | $200 to $500 per year | Minimal presence, no traffic ambitions |
| Professional brochure site | $3.5K to $12K | A few pages, present the company, be findable |
| Full B2B website | $8K to $25K | Developed service pages, blog, bilingual, conversion architecture |
| Custom project | $18K to $65K and up | Advanced integrations, client portal, specific features |
These ranges cross-reference several Quebec sources published in 2025-2026. They cover design, development and launch — not necessarily content or SEO, and that is exactly where the gaps widen.
What explains the gap between two quotes
When one quote says $6K and another says $18K for "the same site," the price isn't comparing the same thing. Five items make the difference.
Design
A customized template costs roughly half of a fully custom design. The template is often enough; custom is justified when brand image is a competitive asset.
Content
Professional, optimized copywriting costs $100 to $300 per page in Quebec. A quote that assumes "the client provides the copy" looks cheaper — until you realize writing fifteen service pages falls on you, or that improvised content sinks your search rankings.
Structural SEO
Tags, structured data, speed, page architecture: a beautiful site that's invisible on Google is an expense, not an investment. Some quotes include it; others bill it afterward at a premium.
Bilingualism
A Quebec reality that pricing guides systematically forget: a B2B site that also targets the English-speaking market nearly doubles the content work and complicates the technical structure (localized URLs, hreflang tags). Expect a significant premium — and demand it be priced from the start.
Integrations
Connecting the site to your CRM, your newsletter, a booking calendar: each integration adds hours. It's also what turns a brochure into an opportunity-generating machine.
The costs estimates leave out
Three items are almost always missing from the initial conversation.
Recurring fees: hosting, domain, maintenance, licences. Modest but real — plan them into the annual budget.
Ongoing content: a B2B site that generates organic traffic lives through its blog and updates. The site is the vehicle; content is the fuel. A website budget without a content budget is a car without gas.
And the most expensive one: the cheap site that produces nothing. A $2K site that generates zero opportunities costs more than a $15K site that generates them every month. The real cost of a website is measured in missed opportunities, not in the initial invoice.
The new factor: being readable by AI
Since 2025, a growing share of B2B buying journeys starts in ChatGPT, Perplexity or Google's AI Overviews. To appear in those answers, a site must be structured for it: clean structured data, content that establishes authority on its subject, flawless technical architecture. This work, absent from quotes two years ago, is now part of a serious B2B website — and it explains part of the rise in market ranges. A 2026 quote that doesn't mention it is an incomplete quote.
The right question isn't "how much does the site cost"
It's "how much does an opportunity generated by the site cost." A B2B website isn't an online business card: it's a conversion tool working around the clock. Judged by that standard, the math changes. If a $15K site generates three qualified opportunities a month in a market where a customer is worth $20K, the initial price question becomes secondary.
It's also the best filter for evaluating quotes: ask each vendor how the site will generate opportunities — not just what it will look like. The answer will quickly tell you who is building a tool and who is selling pages.
At Zone Marketing, a website is designed as a conversion lever plugged into your strategy: architecture built around the buying journey, content that attracts the right searches, integration with your sales tools. A 30-minute conversation is enough to assess whether your current site is working — or merely existing.