Align your sales and marketing teams around shared objectives
Sales-marketing alignment, from silos to collaboration
Two teams, two languages, zero alignment.
The result : an unpredictable funnel, leads lost along the way and attribution that's impossible. Marketing "generates leads" that sales don't qualify, sales complain about the quality, and everyone pulls in different directions.
We create the conditions for your sales and marketing teams to move forward together : same targets, same messages, same definitions, same tools.
Building a bridge between sales and marketing
When sales and marketing don't speak the same language, the pipeline becomes unpredictable. Leads that are generated aren't handled, or handled too late. Messages aren't consistent. Tools don't talk to each other.
We step in at the intersection of the two teams to create a concrete collaboration framework : sales-marketing SLA, lead scoring, handoff process, cross-team reporting, and rallying the teams around the same objectives.
A bridge between your teams, not a band-aid
We're not here to run a motivational workshop. We build a real bridge between your sales and marketing teams : shared processes, shared qualification criteria, a clear SLA and a culture of collaboration.
The support is structured : diagnostic, workshop with the teams, definition of the lead qualification and handoff process, implementation of the SLA, and change management.
The result : teams that speak the same language, look at the same metrics and move in the same direction.
What you receive
- Diagnostic of the current sales-marketing alignment
- Working workshop with both teams
- Documented lead qualification and handoff process
- Formalized sales-marketing SLA
- Recommendations on tools and processes
- Change management (adoption, follow-up, adjustments)
What you can expect
- A more predictable pipeline, fewer surprises, more visibility
- Reduced friction between the teams
- A better opportunity conversion rate
- A culture of collaboration that lasts beyond the mandate
Who is this for?
- VP of Sales frustrated by the quality of the leads marketing generates.
- Marketing lead whose efforts don't translate into concrete sales.
- CEO who wants to break down the silos between their two most strategic teams.
How it works
Diagnostic
We assess the current state of collaboration : processes, tools, metrics, each team's perception. Without judgment, with clarity.
Joint workshop
We bring the two teams together for a structured workshop. We put the issues on the table, identify the friction and co-build the solutions.
Operational framework
We formalize the qualification process, the SLA, the shared metrics and the collaboration cadence. Concrete things, not wishful thinking.
Change management
We stay present to ensure adoption. New habits are built over time, not in a one-day workshop.
This initiative may be funded
Grant programs may cover part of your investment in this type of initiative. Zone Marketing can help you identify applicable programs and prepare your applications.
Field results
"The problem wasn't the people, it was the framework. Since we defined together what a qualified lead is and how we pass the baton, the pipeline is far more predictable."
Related services
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Frequently asked questions
Your teams deserve to work together, not in parallel.
A 30-minute conversation to diagnose the alignment between your sales and marketing. No commitment.
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