Qualified meetings for your sales team
BDR prospecting, a predictable flow of opportunities
Your sales team spends too much time prospecting and not enough selling. Or your pipeline relies solely on inbound, and it's unpredictable.
Dedicated BDRs prospect through outbound calls to identify, qualify and deliver concrete meetings to your team. A proactive channel that feeds your pipeline predictably.
Structured and measurable prospecting
Cold prospecting is hard, time-consuming and often poorly received when it's badly targeted.
A well-deployed BDR (Business Development Representative) changes the game. Precise targeting, relevant messages, structured follow-up, smart use of AI. The result : your sales team receives qualified, pre-converted meetings, with the right prospects.
Structured and measurable prospecting
We deploy BDRs dedicated to your company who prospect in a structured way : defined ideal customer profile, tested scripts, planned follow-up sequences, rigorous qualification.
Qualified meetings are delivered straight to your sales team. You sell, we prospect.
What you receive
- Definition of the ideal customer profile (ICP) and prospecting lists
- Call scripts and follow-up sequences
- Execution of outbound prospecting calls
- Lead qualification according to your criteria
- Booking qualified meetings for your team
- Activity reports (calls, contacts, meetings, opportunities)
What you can expect
- A predictable flow of qualified meetings
- Structured prospecting that doesn't rely on inbound alone
- A pipeline fed proactively
- A better understanding of the market through direct conversations
Who is this for?
- VP of Sales whose team has no time to prospect.
- Company whose pipeline depends too much on a single channel.
- Leader who wants a measurable flow of qualified meetings.
How it works
Scoping
Together we define your ICP, the target markets, the qualification criteria and the volume objectives.
Preparation
We design the scripts, the follow-up sequences and the prospecting lists. We train the BDRs on your offering.
Execution
The BDRs prospect. Qualified leads are handed off to your sales team with full context.
Optimization
We analyze the metrics, adjust the scripts and targets, and improve the conversion rate.
This initiative may be funded
Grant programs may cover part of your investment in this type of initiative. Zone Marketing can help you identify applicable programs and prepare your applications.
Field results
"Outbound was a blind spot for us. The BDRs opened conversations we'd never have had otherwise, and the pipeline followed."
Related services
Zone services are connected, not siloed. Here's how to go further:
Frequently asked questions
Your sales team deserves to sell, not to prospect.
A 30-minute conversation to assess whether BDR prospecting is the right lever to feed your pipeline.
Schedule a meeting30 minutes · No commitment · With a strategic partner