Tools & AI

Decisions based on data, not on intuition

Dashboards, Real-time visibility on your performance

You're steering your marketing and sales blind. The data exists somewhere, CRM, Google Analytics, ad platforms, but no one consolidates it.

We design and deploy visual dashboards that give leaders and teams a clear view of the performance of their initiatives.

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Why rely on your intuition when the data exists

The data is there. In your CRM. In Google Analytics. In your advertising platforms. But it's scattered, unconsolidated and untapped.

The result : decisions are made on intuition. No one really knows what's working, what isn't and what needs to be adjusted.

Clear visibility for informed decisions

We identify the metrics that truly matter for your business. We connect the data sources. We design visual, automated dashboards.

The result : a consolidated view of your marketing and sales performance, accessible in real time, that allows every person to make better decisions.

What you receive

Identification of the key KPIs based on your business objectives
Design and deployment of visual dashboards
Automation of data collection
Training on reading and using the data

What you can expect

Decisions based on reliable data, not on intuition
Real-time visibility on performance
The ability to quickly identify what's working and what needs to change
A data culture that develops within the team

Who is this for?

A CEO who wants a clear overview of performance without digging through 5 tools.
A fractional CMO who needs to steer with reliable data.
A marketing lead who wants to prove the ROI of their initiatives.

How it works

KPI definition

We identify together the metrics that truly matter, aligned with your business objectives, not vanity.

Architecture

We design the dashboard architecture : data sources, visualizations, update frequency.

Deployment

We connect the sources, configure the dashboards and automate the collection.

Training

We train your team to read and use the data. The best dashboard is the one people actually look at.

This initiative may be funded

Grant programs may cover part of your investment in this type of initiative. Zone Marketing can help you identify applicable programs and prepare your applications.

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Field results

« We made our decisions on gut feeling. The dashboard shows us in real time what's working and what we need to adjust, no more guesswork. »

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Frequently asked questions

Your data deserves to be seen, and used.

A 30-minute conversation to assess your reporting needs and identify the most impactful KPIs for your context.